B2B marketing for iGaming and tech, run as one team.

Strategy, content, PR, creative, search and sales intelligence, held together by people who have spent their careers in this industry and sped up by specialist AI built into every part of the work.

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Recent work for Gamanza Unibo
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Seven services, run as one operation.

Use one or all of them. Run together, each feeds the next, so the effort behind a single campaign gets used across press, social, paid and the sales deck. Open any service to see what you get.

Senior marketing direction for iGaming B2B companies at every stage of growth: strategy, positioning and CMO-level leadership, with the plan, the budget and the reporting held in one place.

  • Positioning and messaging that sales can use in the room
  • A twelve-month plan, budgeted, with quarterly reviews
  • Board-ready reporting on what marketing is returning
For leadership teams who want marketing run properly
Jools Moore in conversation at ICE

Who is watching, who is engaging and who is ready to take the next step. A live picture of intent across your company page and your sales team's own profiles.

  • Content and paid campaigns built to start conversations
  • Conversation discovery: public posts your team should join
  • Engagement patterns, named companies and the people behind them
Open a sample Signals report →
This week's signalsMon
NPNorthwind Payments3 people viewed your CEO's postWarm
KBKestrel BetHead of Casino commented on the launchAct now
LSLumen StudiosFollowed the company pageWatch
Illustration, fictional companies

Paid search and display that puts you in front of the right operators at the right moment, across Google search, display networks and the trade newsletters your buyers read.

  • Keyword plans built around how operators actually search
  • Display and newsletter placements in the trade media
  • Monthly spend, cost and lead reporting
b2b igaming marketing
Sponsoredional.eu › b2b-igamingB2B marketing for iGaming companies - ional.euStrategy, PR, content and creative, run as one team.
example-agency.comB2B Marketing and PR AgencyRetainer packages for gaming suppliers.
Illustration

Media relations, press office, coverage and always-on communications. Stories worth publishing, placed where your market reads them.

  • A house style and a release programme, partnership by partnership
  • Distribution to the trade titles, and relationships with the editors
  • By-lined editorial for your leadership team
13news stories from one press release, nine of them earned on editorial merit at no media cost.Gamanza, 2026.

Motion graphics, static assets, event visuals and digital content, built fast and built to brief. Creative made to carry a campaign and measured on what it returns.

  • Campaign films and social cut-downs
  • Event and stand visuals
  • Brand assets your team can reuse
Tap a film to play it
Unibo - SBC Malta film
Bettorify
Unibo - new hire

Answer engine optimisation for ChatGPT, Perplexity and Google's AI answers. Workflows built around AI rather than bolted onto it, and marketing positioned for how content gets discovered next.

  • An AI visibility audit, then the fixes
  • Content structured so AI answers quote you
  • The same specialist apps we use, available to your team at ional.ai
See the work in the showcase →

From category selection to submission to a win you can use for months. Industry recognition that builds credibility and gives press, social, paid and the sales deck something to say.

  • Category selection against your real evidence
  • Submission writing to the judges' criteria
  • Turning the result into content
2industry recognitions in one season: shortlisted at the SBC Awards Europe 2026 and Highly Commended at the EGR B2B Awards 2026.Gamanza, 2026.

Marketing your sales team can act on.

Every week the commercial team gets the companies that engaged, the conversations worth joining and the people behind them, so the first sales call starts warm.

We warm up the audienceContent, PR and paid aimed at the operators and suppliers on your target list.
We spot who respondsEngagement from named companies, tracked across the company page and your team's profiles.
Your team follows upA short weekly digest with who to talk to and why, ready for the CRM.
Weekly digestIllustration, fictional companies
NPNorthwind PaymentsHead of Partnerships viewed 3 posts this weekCall
KBKestrel BetAsked about integrations under your CEO's postReply
ARAurora GamingTwo people followed the page after the press releaseWatch
LSLumen StudiosPosted about a new market launch, worth joiningJoin
MVMeridian VenturesAttending ICE, met your team at SBCBook

What it looks like in practice.

Player engagement technology, Switzerland

From a quiet page to a market presence in seven months.

Always-on content across the company page and the commercial team's profiles, a proper press function, awards, paid campaigns in three languages and a weekly sales digest.

0Monthly reach against the pre-engagement baseline
0Organic impressions, before paid
0New followers, weighted to industry buyers
0News stories from one press release
0Award recognitions in one season
0Languages in market: English, Spanish, Portuguese
Source: Gamanza LinkedIn analytics and company pages, January to 10 August 2026. January is the baseline throughout.
Gamification platform, fully managed

The whole marketing function, held by one team.

Strategy, LinkedIn across the company page and leadership, a monthly newsletter built from scratch, paid campaigns on LinkedIn and Google, creative and animation, and monthly reporting.

0Company page followers, up from roughly 2,000
0Newsletter subscribers, launched from nothing
0Paid impressions
0Total paid media spend behind them
0Best click-through rate, winter sport creative
0Lowest cost per click across the programme
Source: Unibo monthly marketing reports and LinkedIn signals reports. Followers as at 27 May 2026.
Head of Marketing, in-house, 2020-2025

Five years running marketing at Enteractive.

Reporting to the CEO with a full marketing budget: press, LinkedIn, newsletter, an in-house video team and Malta's first iGaming padel league.

0Pieces of coverage secured
0LinkedIn follower growth
0Newsletter subscribers, up from 400
Source: Jools Moore CV, 2025.

Three ways to work with us.

Pick the line that sounds most like you.

Do It For You

ional.eu runs your B2B marketing and you get the output: the plan, the content, the press, the creative and the weekly sales intelligence, with one point of contact and no handoffs.

€4,000 / monthGrowth support
€6,000 / monthLeadership support
€750 / dayDay rate

Build It With You

The AI marketing capability, built inside your team. We audit how your people work, set up the Company Brain and the specialist apps on your own systems, connect your channels and train the team. You own it.

€30-60kProject-based, scoped individually

A defined build, then optional ongoing support.

Scale It For You

Specialist B2B marketing apps connected to your own Company Brain, at ional.ai. Start with one app and add more as you go. Every output waits for your approval.

See the apps at ional.ai →
€20 / monthOne specialist app
€100 / monthThe full workspace

Launch pricing, excluding VAT. A subscription covers the tools and tech support; when you want a person on it too, that is ional.eu.

Jools Moore
Jools MooreFounder, ional.eu

People do the thinking. AI does the heavy lifting.

ional.eu was founded in Malta in January 2026, after nearly three decades in marketing and communications, the last eight of them inside iGaming. The AI handles the volume and the structural work; the judgement, the relationships and the strategy stay human.

2026ional.eu, MaltaB2B marketing for iGaming and technology companies
2020-2025Head of Marketing, EnteractiveFive years running marketing, reporting to the CEO
2018-2020Director of Marcomms and Publishing, SiGMA GroupTurned the publishing division profitable for the first time
1997-2018London PR and creative agenciesIncluding two of his own, with iGaming clients from 2009

Let's talk about what you need.

A short call is usually enough to tell whether we are the right fit, and which of the three ways makes sense.

Email info@ional.eu ional.eu on LinkedIn

Want to see the work first? Open the showcase